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MICE – Kwakye Donkor MICE is the Key to Unlocking Africa’s Tourism Growth…

Meetings, Incentives, Conferences, Exhibitions and Events (MICE) remain a key pillar in the development of tourism across Africa, as these provide platforms for strategic deal-making and entice new investors to tourist destinations, according to Kwakye Donkor, CEO, Africa Tourism Partners.

Recently speaking to local media, Donkor said, with growing interest in Africa from developed economies, there were considerable opportunities to offer a range of MICE products and services to the underserved organisations.

He also noted the MICE sector, in turn, boosted leisure tourism, as delegates usually extended their stay, or returned, often with their families after having a pleasurable experience in the country.

Donkor also noted most African countries were committed to pragmatic approaches to developing their MICE tourism industry, to diversify their tourism economies through public-private partnerships, for example Rwanda and Ghana.

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