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Africa performs poor as Euromonitor releases top 100 city destinations 2019

Euromonitor International released today the “Top 100 City Destinations 2019” ranking report, covering the world’s leading cities ranked by international tourist arrivals in 2018. In Africa, only Cairo, Egypt, Johannesburg, South Africa, and Marrakech, Morocco appear in the top 100, making the continent the worst performing in a tourist attraction.

According to the report, leading visitor destinations in the Middle East and Africa remain concentrated within the Gulf region, with 7 of the 12 cities in the ranking from the Gulf: Dubai continues to lead the region in terms of numbers of arrivals, despite a flat growth rate during 2018, and is the only city from the MEA region in the global top 10.

In Africa, the Single African Transport Market Initiative, signed by 23 African Union member states, aims to improve aviation and transport within the region and uplift the tourism industry through shared benefits.

In North Africa, Egypt remains the leading destination following an active tourism reform strategy. Sharm-el-Sheikh, Hurgada, Cairo, Alexandria, and Luxor have all seen strong growth, with the return of visitors from the U.K. and Russia. Additionally, many Sub-Saharan African countries are capitalizing on local experiences and offering customized travel experiences targeting both luxury and family travellers.

Johannesburg retains its place among the top 50 cities on account of continued business travel to South Africa. Key tourism destinations such as Seychelles remain popular among regional travellers. Seychelles saw an increase in visitors on account of arrivals from countries with visa-free travel and gained wider popularity as a go-to wedding destination.

Mauritius has always been popular among leisure visitors for its beaches. However, as the government improves investment on other economic fronts to improve employment and enhance infrastructure, business travel to Mauritius is forecast to grow.

The number of international tourist arrivals is expected to grow by 4.2% in 2019, with the top 100 cities receiving nearly 47% of international visitors.

Hong Kong, Bangkok, London, Macau, Singapore, Paris, Dubai, New York City, Kuala Lumpur and Istanbul make the list of top 10 cities in the world for tourist arrivals in 2018.


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